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RAC Has Created His Own Cryptocurrency – EDM.com



Electronic musician RAC has long believed there is a large divide between art and the actual value it provides. With a sea of intermediaries between music artists and fans, including publishers, record labels, and music outlets, RAC believes that music ownership should remain with the art’s creator. 

RAC has now launched his very own cryptocurrency (like Bitcoin or Ethereum) via Zora, a cryptocurrency-based marketplace where goods are bought, sold, and traded via “tokens.” RAC’s newly minted token is called $RAC, and the currency is built off of the Ethereum blockchain. RAC is banking on the new venture to inspire a paradigm shift in the way artists are paid, and begin to give the power back to artists and creators rather than third party ownership.



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