GDB

The GRAMMY Museum is Launching Its Own Streaming Service – EDM.com



The GRAMMY Museum is set to launch its own dedicated streaming service featuring artist interviews, performances, and livestreams.

Titled COLLECTION:live, the service will host an estimated 1,000 programs upon launch with a mix of both new and notable archival content. The organization has foreseen a pivot to streaming in their future for quite some time in order to connect with a younger digital audience.

According to the museum’s President Michael Sticka, those plans rose to top priority status in the wake of the ongoing coronavirus pandemic. Since March, the organization has accelerated its pace to record new virtual content including interviews with Billie Eilish and FINNEAS and a conversation with Hans Zimmer on the making of “No Time to Die,” which will be available on launch day. 



Source link