Viberate Launches New Analytics Tool to Empower Music Professionals –

Last year, around 40,000 songs were uploaded to Spotify every single day. The figure represents both a staggering statistic and a daunting obstacle for independent artists, whose music is essentially rendered a needle in a haystack. With so much new music entering platforms each passing minute, music discovery and management have become more difficult in an extremely competitive industry.

Enter UMEK, the renowned electronic music producer and entrepreneur behind Viberate, a music tech startup that develops tools to empower music professionals. Their latest venture is a brand new analytics tool, which the company launched this week. The tool collects and analyzes crucial social media and music streaming metrics, such as followers, charts, views and engagement, and turns accurate data into clear, actionable insights.

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